Pickleball House was posting 60 monthly attendances when I stepped in as General Manager in July 2025. The building was there. The courts were there. The market was there. The strategy wasn't.
Most marketing consultants would have handed over a deck and walked away. I took the GM seat instead and ran the business with the same creative and strategic discipline I bring to every client at RPM. This is the only case study where the agency is also the operator. That's not a coincidence. It's the proof of concept.
Sixty attendances in July. Over two thousand by January. Once a real strategy replaced no strategy at all, growth compounded fast, then held through the spring.
Compare 2025 to 2026 and the pattern repeats: double-digit and triple-digit growth, month after month. That's not a lucky quarter. That's a strategy executing at full speed.
Repositioned the facility from a generic court rental to a community-first pickleball destination. Every touchpoint, from signage to social, told the same story. Consistent voice drives consistent growth.
Built campaigns grounded in how real players actually talk about the sport. Leagues, clinics, events, and open play got promoted with energy and specificity, not generic stock photography and hollow taglines.
Marketing decisions got made inside the business, not outside of it. Programming was built around what members actually wanted, and every dollar of investment tracked straight to a measurable outcome.
"Most consultants hand you a plan and disappear. I handed myself the keys and drove it myself. That's the RPM difference: skin in the game, not just a slide in a deck."
One conversation. No pitch deck. No obligation. You talk, I listen, and we figure out if there's a fit.
See if we're a fit